Empowering Millions of Creators with AI Video Editing | Gaurav Misra, CEO, Captions
In this episode, we dive into how AI is transforming video editing with Gaurav Misra, the CEO of Captions. Launched in New York in 2021, Captions already empowers over 10 million creators worldwide, leveraging AI to make video production as simple as clicking a button.
Discover the strategic framework that led to the inception of Captions, and learn how the founders identified societal changes and technological advancements to build a groundbreaking company. We explore the challenges and opportunities of building an AI product for video editing, including how Captions is outpacing traditional content production workflows.
Gaurav shares insights into the future of video editing, the role of AI in democratizing video production, and the unique approach Captions takes to differentiate itself from industry giants like Adobe and Capcut.
Captions Website - https://www.captions.ai X/Twitter - https://x.com/getcaptionsapp
Gaurav Misra LinkedIn - https://www.linkedin.com/in/gamisra1 X/Twitter - https://x.com/gmharhar
FIRSTMARK Website - https://firstmark.com X/Twitter - https://twitter.com/FirstMarkCap
Matt Turck (Managing Director) LinkedIn - https://www.linkedin.com/in/turck/ X/Twitter - https://twitter.com/mattturck
LISTEN ON: Spotify - https://open.spotify.com/show/7yLATDSaFvgJG80ACcRJtq Apple - https://podcasts.apple.com/us/podcast/the-mad-podcast-with-matt-turck/id1686238724
00:00 - Intro 1:30 - What is Captions? 3:43 - How did Captions start? 8:25 - The strategy behind launching Captions 12:32 - How is Captions different from other editing tools? 14:13 - How does it compare to CapCut? 18:22 - Who is the typical Captions user? 20:13 - Why 'Captions'? 23:47 - Captions’ product suite for production and editing 26:37 - AI models powering Captions 36:22 - AI lipsync 38:49 - Personalized fine-tuned models for creators? 39:38 - Building models vs. building wrappers 43:09 - Cloud AI vs. Local AI 45:19 - Optimizing for low latency 48:07 - AI/ML stack at Captions 51:10 - “Hallucinations are a feature, not a bug” 53:19 - Prompt engineering 54:12 - Have we passed the uncanny valley for AI avatars? 1:01:47 - The impact of deepfakes 1:04:33 - CapCut ban and its effects 1:05:05 - Evolving from paid to freemium 1:07:42 - Building a company on foundation models 1:09:01 - Running an AI company in New York
In this episode, we dive into how AI is transforming video editing with Gaurav Misra, the CEO of Captions. Launched in New York in 2021, Captions already empowers over 10 million creators worldwide, leveraging AI to make video production as simple as clicking a button.
Discover the strategic framework that led to the inception of Captions, and learn how the founders identified societal changes and technological advancements to build a groundbreaking company. We explore the challenges and opportunities of building an AI product for video editing, including how Captions is outpacing traditional content production workflows.
Gaurav shares insights into the future of video editing, the role of AI in democratizing video production, and the unique approach Captions takes to differentiate itself from industry giants like Adobe and Capcut.
Captions Website - https://www.captions.ai X/Twitter - https://x.com/getcaptionsapp
Gaurav Misra LinkedIn - https://www.linkedin.com/in/gamisra1 X/Twitter - https://x.com/gmharhar
FIRSTMARK Website - https://firstmark.com X/Twitter - https://twitter.com/FirstMarkCap
Matt Turck (Managing Director) LinkedIn - https://www.linkedin.com/in/turck/ X/Twitter - https://twitter.com/mattturck
LISTEN ON: Spotify - https://open.spotify.com/show/7yLATDSaFvgJG80ACcRJtq Apple - https://podcasts.apple.com/us/podcast/the-mad-podcast-with-matt-turck/id1686238724
00:00 - Intro 1:30 - What is Captions? 3:43 - How did Captions start? 8:25 - The strategy behind launching Captions 12:32 - How is Captions different from other editing tools? 14:13 - How does it compare to CapCut? 18:22 - Who is the typical Captions user? 20:13 - Why 'Captions'? 23:47 - Captions’ product suite for production and editing 26:37 - AI models powering Captions 36:22 - AI lipsync 38:49 - Personalized fine-tuned models for creators? 39:38 - Building models vs. building wrappers 43:09 - Cloud AI vs. Local AI 45:19 - Optimizing for low latency 48:07 - AI/ML stack at Captions 51:10 - “Hallucinations are a feature, not a bug” 53:19 - Prompt engineering 54:12 - Have we passed the uncanny valley for AI avatars? 1:01:47 - The impact of deepfakes 1:04:33 - CapCut ban and its effects 1:05:05 - Evolving from paid to freemium 1:07:42 - Building a company on foundation models 1:09:01 - Running an AI company in New York