This Music Executive EXPOSES The Industry's Biggest Rumors
Decoding the Music Industry: Chris Anokute Exposes the Secrets Behind Hit Records
In this explosive episode, Chris Anokute—the A&R powerhouse and artist development specialist behind Katy Perry, Bebe Rexha, Iggy Azalea, and Muni Long—pulls back the curtain on the hidden world of the music industry. From stream manipulation and payola to the real power players controlling the charts, Chris doesn’t hold back.
Want to know how artists are actually broken in 2025? Chris lays it all out. The strategies, the gatekeepers, and the moves labels make behind the scenes to manufacture success. He reveals why some artists skyrocket while others get shelved, the shady economics of record deals, and why owning your masters is the ultimate power move.
This episode is a must-watch for artists, managers, and anyone who wants to understand how the game is really played. If you think you know how the industry works, think again.
Watch now and uncover the secrets labels don’t want you to know.
00:00 The Truth 00:59 Meet Chris Anokute: Artist Development Specialist 01:43 Success Stories: Katy Perry, Bebe Rexha, and More 04:36 The Journey of Muni Long 08:18 The Power of Fan Engagement 15:42 Negotiating Record Deals: Tips and Strategies 22:06 The Streaming Industry and Market Share 41:38 The Role of Major Record Labels 42:50 The Cost of Radio Promotion 45:24 The Influence of Radio on Popularity 47:13 Global Campaigns and Market Strategies 48:59 Touring vs. Radio Hits 50:22 The Evolution of Music Promotion 55:25 The Impact of Streaming on the Music Industry 56:55 Payola and Chart Manipulation 01:07:40 Ethics in the Music Business 01:13:33 Personal Journey and Career Reflections 01:29:30 Challenges and Successes in the Music Industry 01:37:46 Navigating the Modern Music Business 01:41:52 Building a Sustainable Music Career 01:55:44 The Future of Fame and Independence 02:03:09 Honesty and Integrity in the Music Industry
Subscribe for more insider stories and industry tips from the people who shape the sound of today.
If you have any questions or need further assistance, feel free to reach out to contact@themanagersplaybook.co
Want more fans that will buy tickets and merch on top of streaming your music? It's simple. Try out ForeverFan for FREE at https://www.foreverfanmusic.com/?el=TMPB
Follow The Manager's Playbook Newsletter https://www.the-managers-playbook.beehiiv.com/c/subscribe Instagram https://www.instagram.com/mauroisruiz/ TikTok https://www.tiktok.com/@managersplaybook Facebook https://www.facebook.com/mngrsplaybook X https://www.twitter.com/mngrsplaybook LinkedIn https://www.linkedin.com/company/the-managers-playbook Snapchat https://snapchat.com/t/bCaZ8cvw Website https://mngrsplaybook.com
Host: Mauricio Ruiz
Executive Producer: Mauricio Ruiz
Director of Photography: Will Dobak
Sound Mixer: Colby Prada
Editor: Kuion Martin
Co-Editor: Mauricio Ruiz
Colourist: Will Dobak
Soundtrack: Kuion Martin
Channel Management: Jermelle Bahadosingh
Production Company: 8 Til Faint
#MusicIndustry #ArtistManagement #TheManagersPlaybook #mauricioruiz #ChrisAnokute #MusicBusiness #BehindTheScenes #TheManagersPlaybookPodcast #KatyPerry #IggyAzalea #BebeRexha #MuniLong #Rihanna
Decoding the Music Industry: Chris Anokute Exposes the Secrets Behind Hit Records
In this explosive episode, Chris Anokute—the A&R powerhouse and artist development specialist behind Katy Perry, Bebe Rexha, Iggy Azalea, and Muni Long—pulls back the curtain on the hidden world of the music industry. From stream manipulation and payola to the real power players controlling the charts, Chris doesn’t hold back.
Want to know how artists are actually broken in 2025? Chris lays it all out. The strategies, the gatekeepers, and the moves labels make behind the scenes to manufacture success. He reveals why some artists skyrocket while others get shelved, the shady economics of record deals, and why owning your masters is the ultimate power move.
This episode is a must-watch for artists, managers, and anyone who wants to understand how the game is really played. If you think you know how the industry works, think again.
Watch now and uncover the secrets labels don’t want you to know.
00:00 The Truth 00:59 Meet Chris Anokute: Artist Development Specialist 01:43 Success Stories: Katy Perry, Bebe Rexha, and More 04:36 The Journey of Muni Long 08:18 The Power of Fan Engagement 15:42 Negotiating Record Deals: Tips and Strategies 22:06 The Streaming Industry and Market Share 41:38 The Role of Major Record Labels 42:50 The Cost of Radio Promotion 45:24 The Influence of Radio on Popularity 47:13 Global Campaigns and Market Strategies 48:59 Touring vs. Radio Hits 50:22 The Evolution of Music Promotion 55:25 The Impact of Streaming on the Music Industry 56:55 Payola and Chart Manipulation 01:07:40 Ethics in the Music Business 01:13:33 Personal Journey and Career Reflections 01:29:30 Challenges and Successes in the Music Industry 01:37:46 Navigating the Modern Music Business 01:41:52 Building a Sustainable Music Career 01:55:44 The Future of Fame and Independence 02:03:09 Honesty and Integrity in the Music Industry
Subscribe for more insider stories and industry tips from the people who shape the sound of today.
If you have any questions or need further assistance, feel free to reach out to contact@themanagersplaybook.co
Want more fans that will buy tickets and merch on top of streaming your music? It's simple. Try out ForeverFan for FREE at https://www.foreverfanmusic.com/?el=TMPB
Follow The Manager's Playbook Newsletter https://www.the-managers-playbook.beehiiv.com/c/subscribe Instagram https://www.instagram.com/mauroisruiz/ TikTok https://www.tiktok.com/@managersplaybook Facebook https://www.facebook.com/mngrsplaybook X https://www.twitter.com/mngrsplaybook LinkedIn https://www.linkedin.com/company/the-managers-playbook Snapchat https://snapchat.com/t/bCaZ8cvw Website https://mngrsplaybook.com
Host: Mauricio Ruiz
Executive Producer: Mauricio Ruiz
Director of Photography: Will Dobak
Sound Mixer: Colby Prada
Editor: Kuion Martin
Co-Editor: Mauricio Ruiz
Colourist: Will Dobak
Soundtrack: Kuion Martin
Channel Management: Jermelle Bahadosingh
Production Company: 8 Til Faint
#MusicIndustry #ArtistManagement #TheManagersPlaybook #mauricioruiz #ChrisAnokute #MusicBusiness #BehindTheScenes #TheManagersPlaybookPodcast #KatyPerry #IggyAzalea #BebeRexha #MuniLong #Rihanna