Labubu Skyrocketed Pop Mart Stock 1,200%. What’s Next? | WSJ The Economics Of
Chinese toy company Pop Mart’s stock exploded over 1,200% in the past year thanks to its success it built off blind box collectibles like Labubu. These hard-to-get toys drive the majority of Pop Mart’s revenue as unboxings have flooded social media and have fans flocking overseas to buy exclusive products. But how is the retailer making itself more than just a trend?
WSJ explores how Pop Mart is harnessing the craze to create IP longevity and looks at how the company has ambitious growth plans beyond this viral moment.
Chapters: 0:00 Pop Mart’s success 0:50 Bind boxes as a sales driver 2:43 Retail success 3:44 IP strategy 5:34 Expanding beyond blind boxes
The Economics Of How do the world's most successful companies generate revenue? In this explainer series, we'll dive into the surprising stories behind how businesses work--exploring everything from Costco's "treasure-hunt" model to the economics behind Amazon's AWS.
#PopMart #Labubu #WSJ
Chinese toy company Pop Mart’s stock exploded over 1,200% in the past year thanks to its success it built off blind box collectibles like Labubu. These hard-to-get toys drive the majority of Pop Mart’s revenue as unboxings have flooded social media and have fans flocking overseas to buy exclusive products. But how is the retailer making itself more than just a trend?
WSJ explores how Pop Mart is harnessing the craze to create IP longevity and looks at how the company has ambitious growth plans beyond this viral moment.
Chapters: 0:00 Pop Mart’s success 0:50 Bind boxes as a sales driver 2:43 Retail success 3:44 IP strategy 5:34 Expanding beyond blind boxes
The Economics Of How do the world's most successful companies generate revenue? In this explainer series, we'll dive into the surprising stories behind how businesses work--exploring everything from Costco's "treasure-hunt" model to the economics behind Amazon's AWS.
#PopMart #Labubu #WSJ